As 2025 arrives, it’s time to step things up!

We’ve had some wonderful sunsets and sunrises here in Bend in 2024!

OK folks, sorry I haven’t been updating as much as I should and want to.

I am looking into making this more of a regular thing – collecting great tips from my day-to-day KTVZ.COM duties that will help anyone and everyone be more successful with their news release creation and distribution, as well as “learned end user” (not coder!) advice on info you post on your websites, events – whatever a person, organization or business is trying to accomplish to get that vital newsroom and public attention in the busy world of local media.

I simply want to help more people in more ways with the wit and “wisdom” (somehow that always feels pretentious!) I believe I’ve become known for over the years here in Bend, on the receiving end of 1,000s of news releases, media advisories and story pitches a month, from here and all over.

I can be a bit of your “AI” – with more fun than any chatbot will serve up (I think!;-)

For now, at least, this will simply be a no-fee advice and insight service – not a fee-based “consultancy” with all the time, energy, billing and hassle on the setup and paperwork end that could entail. A nights and weekends thing, to evolve past the crazy 24/7 newsman I’ve been since, oh, second grade (the mimeographed-purple “Room 210 Tooter”).

I just want to share what I’ve learned and know, and my advice, to our mutual benefit.

So please reach out! I should probably point to blerten@bendcable.com and not my work address, as I want to make sure to not conflict or interfere with my daytime DCD (digital content director) duties.

As always, I promise “free advice, worth every penny.” But seriously, I think we can help each other, and I’d love to try!

And a Happy, Healthy 2025 to us all!

Leave a comment