I have created an embryonic stub of this site in more Website creation tools than I care to think about.

But WordPress.com has its advantages – simplicity, cost, etc.

Now to build this out as close to my vision as possible – to be able to help those who want, even need media coverage get it – as well as to offer style tips, checklists and also some insight into why local media do what we/they do (and don’t do what we/they don’t do.)

Because while TV, newspaper, radio and magazines on the local side of content are each different, they have some common threads – and also are often unfairly lumped in with their national counterparts. Or those who need to interact with them don’t understand how the Sheboygan Daily Whatever or Yourtown.com differ — greatly — from the CNNs and Foxes and big national news brands.

So they can get intimidated, confused, frustrated – and more.

I’ve done just about every kind of local journalism there is, including a 5-year stint as a Web-only reporter.As such, I’ve been on the receiving end of 10s of thousands of story pitches, media advisories, news releases, pleas for coverage and … requests for advice. Freely given. And it’ll be freely given here, too.

But since there’s no one place to point folks to for such information and guidance, I’m taking it upon myself to do so. I hope you find it useful – and if there’s some question you’ve always wanted to ask reporters or editors, I’m your guy.